Who it is for
- Businesses that have seen answers about their brand and need a consistent reference.
- Teams that want to evaluate changes without mistaking an isolated screenshot for a trend.
- Marketing leads who need to explain what a GEO report actually measures.
01 / What you receive
Protocol and baseline
Fixed questions, platforms, market/language, mode, sampling frequency, reporting period, sample size and exclusion rules.
Observation log
Exact question, date, platform, market/language and mode, retained answer, source URLs, mentions and contextual notes.
Presence and accuracy review
Findings within the sample: brand mentions, citations to the domain, accuracy of the description and questions that remain unresolved.
Change report
Comparison with the baseline, links to the publication log, limitations and recommended actions. Traffic and enquiries are added when data and an agreed scope are available.
Cycle decision and validation
Record of the period decision, change or no-change decision, validation result and next review date.
02 / How we verify delivery
- Every observation can be traced to its question, date, context and retained answer.
- Every percentage states its numerator, denominator and excluded samples.
- Changes to questions, platforms, modes or the protocol are identified; non-comparable samples are separated.
- Mentions, citations, visits and enquiries are reported as distinct signals.
- Conclusions acknowledge missing data and do not automatically attribute a variation to website changes.
- Every reporting period preserves the agreed questions, platforms, market/language, frequency and source records.
- Manual collection is the baseline; tool assistance is identified separately and does not mean automatic monitoring of every platform.
- Every cycle leaves a decision, a change or no-change decision, and a validation result.
03 / What we need from you
- Brands, domains, products and markets to observe.
- Buying questions and competitors that make sense within the scope.
- Dates of relevant website changes and campaigns that may affect interpretation.
- Fixed questions, platforms, market/language, sampling frequency and reporting period to quote.
- If commercial outcomes will be analyzed: aggregated analytics and enquiry data, under agreed access conditions.
How we work together
Set the protocol
We agree on what to observe and which decisions the measurement should inform.
Record observations
We collect samples using the agreed method and flag errors or missing conditions.
Interpret findings
We review patterns alongside the business context and decide on the next cycle.
Service scope
Answers vary across platforms and sessions. A sample describes its own conditions, rather than all internet visibility. Manual records are the baseline; tools are used only when the proposal states the tool and coverage. There is no connected automated monitoring system for every platform.
04 / Frequently asked questions
Does a mention mean I received traffic?
No. A mention is observed in an answer. A visit requires evidence in the available analytics, and an enquiry requires a commercial record. They are reported separately.
Can you measure every answer on a platform?
No. We define an explicit set of questions and observations. Results are reported for that set, with its limitations.